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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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“Defensive Branding” Tackled At OMMA

Started by maxkalehoff · 1 year ago

In case you missed my standing-room-only panel at OMMA on Monday, Karl Greenberg from MediaPost covered it here. The discussion was on “Defensive Branding” — the art and science of promoting and protecting your brand in an age where brands have less control. ... Continue reading »

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