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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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A Compelling Pitch For My Attention

Started by maxkalehoff · 4 months ago

I work in marketing for an online research and information company, and I don’t consider myself a news gatekeeper. But between AttentionMax and my weekly MediaPost op-ed column, I’ve started to receive a steady flow of pitches from PR people, particularly for products a ... Continue reading »

2 comments

  • David Jones

    1 year ago

    Max, this is a great post. As a PR guy myself, I've adopted a fairly simple rule when reaching out to bloggers: Ask them first if they are interested in getting a "pitch." Of course there's enough info in my introductory e-mail for them to make an informed decision, but it's a couple of sentences at most.

    If they say yes, send them the info. If they say no, move on.

    Why people send unsolicited mail (even the "not blowing smoke up your rear" un-pitch) to people they don't know and assume it won't be received as spam is beyond me.
    reply
  • maxkalehoff

    1 year ago

    Thanks, David. Appreciate your feedback.
    reply

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