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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Are Marketers Serious About Ceding Control To Consumers?

Started by maxkalehoff · 1 year ago

 
Are marketers serious about ceding control to consumers? "Letting go" was the key message from A.G. Lafley, P&G’s chief, at the recent ANA conference. I think the message is right, but the hard part comes in the execution and the details. And the details involve lots of organizational silos, which I delve into into in [...] ... Continue reading »

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