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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Clarity In Web Metrics

Started by maxkalehoff · 1 year ago

MediaPost reported on the Interactive Advertising Bureau’s first Audience Measurement Leadership Forum, which took place in New York yesterday:

The conference was aimed at demystifying Web metrics at a time when marketers and agencies have more ways of measuring online audiences than ever. The downside is that there’s more confusion than ever because of the abundance [...] ... Continue reading »

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