DISQUS

DISQUS Hello! AttentionMax is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

AttentionMax

Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
Jump to original thread »
Author

comScore Behavioral Study Shows Cookies Overcount Web Visitors

Started by maxkalehoff · 1 year ago

When I worked at Media Metrix in the late nineties, and later comScore following its acquisition of Media Metrix, we executed numerous campaigns to educate clients and the broader Internet advertising industry on why panel-measurement and server-side data differed so much. Without going into gory details, there were a host of reasons, such as: tracking [...] ... Continue reading »

0 comments

This thread has no comments yet.

Add New Comment

Returning? Login