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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Conservatism Greater Threat To Brands Than Being Dynamic

Started by maxkalehoff · 10 months ago

Grant McCracken, reflecting on the recent C3 (Convergence Culture Consortium) retreat at MIT, offers great perspective about marketers, consumers and co-creation of brands. His post ties together very well some of my own thoughts about engagement (here and here) as well as consumer-gen ... Continue reading »

1 comment

  • Laurent Flores - crmmetrix

    3 years ago

    thanks Max! very much going towards our though...what I like in the post is that to move there, "COURAGE" is key. But I know that the ones that do try now (innovative marketers) trying, loosing, but learning, will WIN...
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