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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Do Real-Time Analytics Stifle Decisions?

Started by maxkalehoff · 1 year ago

Do real-time analytics stifle marketers’ ability to make decisions? That is the premise of my latest MediaPost column:

First of all, think about the fear of not knowing, or not knowing right now. Does that fear consume one’s ability to focus mental or decision-making resources where they should be? You bet it can. Secondly, can constant [...] ... Continue reading »

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