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Employee Brands Must Be Part Of Your Search Marketing Strategy

Started by maxkalehoff · 11 months ago

Following also is my latest MediaPost column…
Employee Brands Must Be Part Of Your Search Marketing Strategy

It’s simple: Employees steward personal brands that drive intrigue among customers and other external stakeholders. These employees include senior management, client project leaders, engineers, sales managers and customer ... Continue reading »

2 comments

  • Bernhard

    11 months ago

    I like this idea and your approach because I think it is essential for an organization that it has a face - or hundreds, or thousand faces. The faces of their organization.

    I always say that you don't work with an orgnization, you work with a person that happens to work at that company. Therefore it is a good idea to position your employees on your web site.

    There might be some concerns regarding privacy which definitely have to be discussed in advance. But truly loyal employees will probably be ok with their role as employee brand ambassador.

    Good Blog, I like it!
    reply
  • maxkalehoff

    11 months ago

    Thanks Berhard. Appreciate your feedback. I like how you put it, "you don't
    work with an organization, you work with a person that happens to work at
    that company."
    reply

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