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AttentionMax
Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
While participating in the Word of Mouth Marketing Association (WOMMA) conference last week in Orlando, Florida, I caught one of General Motor’s 30-second regional television ads for its Pontiac brand. Television ads often stimulate Internet search behavior by increasing brand awareness or sparking curiosity, as often demonstrated by Hitwise. But this GM spot was significant [...]
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