Community Page
- www.attentionmax.com/ Jump to website »
-
Subscribe -
Community
-
Top Commenters
-
Popular Threads
-
Recent Comments
- noe blu ray has won the war with the help of porn . Now are 500 porn blu rays on the market
- I believe it.
- Feedback is like sunlight and it's good at reducing mildew and sprouting flowers.
- Thanks Herwig.
- How about the balance of your metro card mysteriously decreasing while the card is in your pocket. This has happened to me twice already where I made sure I had enough fare on the card for round...
AttentionMax
Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
The following is also my latest MediaPost Spin column…
Ignorant Customers Happier With Their Choices
February 29th, 2008 by Max Kalehoff
The less your customers know about what they bought, the happier they’ll be.
That’s according to researchers at the ... Continue reading »
Ignorant Customers Happier With Their Choices
February 29th, 2008 by Max Kalehoff
The less your customers know about what they bought, the happier they’ll be.
That’s according to researchers at the ... Continue reading »
1 year ago
It also reminded my of the Bettgar's seminal book on sales (from the 1930s I think). He stated that people simply like to arrive at their own conclusions, that they have a genuine dislike of being told things, and much prefer to be asked questions.
I would be very interested to see this exact same experiment repeated with people not being told stuff, but just being asked questions on the same subject area. Would it actually change their evaluation of the product?
1 year ago
Thanks for your comment. I'll have to check out the Bettgar book. As I alluded to, I'd like to understand the relationship of complexity in satisfaction of product as well. Complexity can be rooted in many forms, but more or less information packaged around or in the product is one of them. ....at least that's the experiment I'd conduct today!
-Max