http://attentionmax.disqus.com/Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids. enSat, 01 Mar 2008 14:51:09 -0000http://www.attentionmax.com/blog/2008/02/ignorant_customers_happier_with_their_choices.php#comment-1746285Jens,<br>Thanks for your comment. I'll have to check out the Bettgar book. As I alluded to, I'd like to understand the relationship of complexity in satisfaction of product as well. Complexity can be rooted in many forms, but more or less information packaged around or in the product is one of them. ....at least that's the experiment I'd conduct today!<br>-MaxMax KalehoffSat, 01 Mar 2008 14:51:09 -0000http://www.attentionmax.com/blog/2008/02/ignorant_customers_happier_with_their_choices.php#comment-1746286This is very interesting. Reminds me of the experiment where people who were told wine was much more expensive that it actually was, thought the wine tasted better. Seems to me the same fundamental psychological underpinnings are at work here.<br><br>It also reminded my of the Bettgar's seminal book on sales (from the 1930s I think). He stated that people simply like to arrive at their own conclusions, that they have a genuine dislike of being told things, and much prefer to be asked questions.<br><br>I would be very interested to see this exact same experiment repeated with people not being told stuff, but just being asked questions on the same subject area. Would it actually change their evaluation of the product?jenslapinskiSat, 01 Mar 2008 08:24:00 -0000