http://attentionmax.disqus.com/Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids. enFri, 30 Jun 2006 13:24:56 -0000http://www.attentionmax.com/blog/2006/06/jim_lehrer_renaissance_of_the_news_gatekeeper.php#comment-1745121Max, I think you are both right on this one. I think you are right when you state that you will trust non-professional bloggers to be a gatekeeper to knowledge you are interested in staying in touch with. And I think Jim Lehrer is right when he says publications can gain back some of their standing by being a gatekeeper in the new medium. <br><br>Brand and reach do make a difference. And once old media embraces new media more, as they are increasingly doing so. I think those new entrants into the social media world will have an important impact because of their existing skills.John CassFri, 30 Jun 2006 13:24:56 -0000