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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Marketers Can Buy Blog Buzz, Nielsen Reports

Started by maxkalehoff · 1 year ago

Marketers can buy blog buzz. Well, sort of…

Marketing strategies that separate advertising and paid media from pure word-of-mouth tactics can be severely misguided, according to a just-completed study by my Nielsen Company colleagues Kate Niederhoffer (BuzzMetrics), Rob Mooth (BASES), David Wiesenfeld (AC Nielsen) and a few others. In a fascinating CPG brand and market-mix [...] ... Continue reading »

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