DISQUS

AttentionMax: Optimize Your Personal Brand (If You Want To Exist)

  • Adam Singer · 9 months ago
    Great thinking again Max. The thing is though, you can't really sell a "service" on this, personal branding is all about how good you are

    a) at marketing yourself

    b) at your profession

    If you're dedicated enough, you can take the extra step everyone forgets and showcase your work digitally. It really is as simple as that, if you're work is great it will stand out. Sure marketing yourself helps, but after a certain amount of time the talented people start to shine.

    Especially in our industry, there's no excuse not to market yourself. If you don't it shows your lack of commitment compared to those who do.
  • maxkalehoff · 9 months ago
    Thanks for you comment, but I disagree. I'm not talking about personal brand marketing or professional competency. Certainly, those are fundamental. I'm asking if those fundamentals are at a baseline, then when will the optimization services come to put your best foot forward? You can have have great command over a subject, be great at marketing yourself in a variety of ways, but if you're missing out on key optimizations, you could be shooting yourself in the foot without even knowing it. At Clickable, our SEM guru Tony proves this to me all the time. Which means I'm either bad marketer, or a good marketer who needs technical help to make sure my good assets are working for us (versus not at all or against us).
  • AdamSinger · 9 months ago
    I don't disagree with you - I guess I'm more the DIY type and if I noticed a big flaw in what I was doing personally I would want to fix it myself. Someone who wasn't as interested in learning how to leverage social tools would definitely benefit more than me as I would like to be my own personal case study of success. I guess I'm not a good example ;)
  • Jeff Ogden · 9 months ago
    This is a terrific blog post about a very important emerging issue -- ensuring you can be found online.

    This is something that I have worked very hard to establish, Max, and I invite you to check out me as an example of how a personal online brand can be done. I teach others how to do it too.
  • maxkalehoff · 9 months ago
    Thanks Jeff. Have been observing!
  • Andrew Susman · 9 months ago
    "As success became more dependent on evanescent "impression management", selfhood lost coherence. The older ethic had required adherence to an internalized morality of self-control; repressive as this 'inner direction' had been, it helped to sustain a solid core of selfhood. The new ethic of 'other-direction' undermined that solidity by presenting the self as an empty vessel to be filled and refilled according to the expectations of others' (Lears 1983 p. 8."
  • maxkalehoff · 9 months ago
    These days, I think we need the former and the latter. Optimization to
    the rules of the system, plus integrity and authenticity.