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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Search and Rationality

Started by maxkalehoff · 1 year ago

Following my recent analysis about GM’s innovative Google Pontiac television-search campaign, Bill Tancer of Hitwise (who I’ve worked with in the past) noted the blogosphere buzz and accepted the call to action — and literally Googled Pontiac. More importantly, he dug into the Hitwise database to see how national consumer search behaviors were affected. Bill [...] ... Continue reading »

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