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Social Media Is Lexical Deviation

Started by maxkalehoff · 10 months ago

In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
At its core, social media both encompasses and provides a set of tools ... Continue reading »

2 comments

  • Contemporary discussions around social media tend to define social media, in contradistinction to traditional media. Does that mean that traditional media i.e. pre-Internet media are unsocial? I think that every communications medium is social in so far it achieves its essential role, that is, to successfully mediate communication between two people. Then it is by definition social. Unsocial media are broken media.

    The most oft quoted distinction between social and traditional media has been the direction of communication. Social media are two-way while traditional media are one-way. But communication does not have to be two-way to be communication. That is why we speak of one-way communication; because it involves the successful communication of one person’s message to another. But then pre-Internet media are also social. Then why is everybody talking about ‘Social Media’? What is new about them? Visit my blog post at http://agoraplace.wordpress.com/2008/01/15/the-... that deals with question.
  • Well I don't know about you but I don't think the Social Media Landscape is changing.... I think it's growing. What about you?

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