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- The State Of Social Media Measurement (aka Brand Monitoring and Listening Platforms)
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Recent Comments
- How about the balance of your metro card mysteriously decreasing while the card is in your pocket. This has happened to me twice already where I made sure I had enough fare on the card for round...
- Good post, it helps to inspire people not to be afraid of providing constructive criticism if given permission, and how to react to that criticism. Maybe its because I'm a blogger but often...
- I cannot believe some of the most popular sites are not on there. Who did this assessment, it does not seem legitimate. Oh CNN I get it now
- I get troubled by the notion that there will be a ranking/scoring algorithm for Social Media akin to Page Rank or Nielsen - simply because that system will inevitably be mired in the mess that is...
- I completely agree. The ones with tough skin are able to be successful because of this.
AttentionMax
Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
In my last MediaPost Column on “social-media best practices,” Dave Evans challenged me on my growing rejection of the term social media. He then unpacked his argument into a ClickZ column. He said:
At its core, social media both encompasses and provides a set of tools ... Continue reading »
At its core, social media both encompasses and provides a set of tools ... Continue reading »
1 year ago
The most oft quoted distinction between social and traditional media has been the direction of communication. Social media are two-way while traditional media are one-way. But communication does not have to be two-way to be communication. That is why we speak of one-way communication; because it involves the successful communication of one person’s message to another. But then pre-Internet media are also social. Then why is everybody talking about ‘Social Media’? What is new about them? Visit my blog post at http://agoraplace.wordpress.com/2008/01/15/the-... that deals with question.
11 months ago