http://attentionmax.disqus.com/Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids. enFri, 18 Jul 2008 01:22:22 -0000http://www.attentionmax.com/blog/2007/12/social_media_is_lexical_deviation.php#comment-1746254Well I don't know about you but I don't think the Social Media Landscape is changing.... I think it's growing. What about you?Social Media LandscapeFri, 18 Jul 2008 01:22:22 -0000http://www.attentionmax.com/blog/2007/12/social_media_is_lexical_deviation.php#comment-1746253Contemporary discussions around social media tend to define social media, in contradistinction to traditional media. Does that mean that traditional media i.e. pre-Internet media are unsocial? I think that every communications medium is social in so far it achieves its essential role, that is, to successfully mediate communication between two people. Then it is by definition social. Unsocial media are broken media. <br><br>The most oft quoted distinction between social and traditional media has been the direction of communication. Social media are two-way while traditional media are one-way. But communication does not have to be two-way to be communication. That is why we speak of one-way communication; because it involves the successful communication of one person’s message to another. But then pre-Internet media are also social. Then why is everybody talking about ‘Social Media’? What is new about them? Visit my blog post at <a href="http://agoraplace.wordpress.com/2008/01/15/the-social-role-of-the-internet-part-i-the-origins-of-web-20-and-social-media/" rel="nofollow">http://agoraplace.wordpress.com/2008/01/15/the-...</a> that deals with question.theopapadaThu, 17 Jan 2008 07:13:15 -0000