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AttentionMax
Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect
Started by maxkalehoff · 1 year ago
AdAge today highlighted research from Starch Communications which underscored the false notion that users’ engagement with content in any medium determines their engagement with accompanying ads. Various online media outlets even show an inverse relationship between engagement with an online publication and engagement with the ads that surround
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