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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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The Biggest Opportunities For Brands To Leverage Interactive Marketing

Started by maxkalehoff · 10 months ago

My CEO sparked a group email discussion last week by asking two questions:


What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing?
What are the three biggest challenges needed to overcome to facilitate growth?


Following was ... Continue reading »

4 comments

  • lenellis

    1 year ago

    Your admirable overview, full of insights, set me to thinking about root-level explanations. Perhaps the simplest is that the Web is not a medium for representation but a space of inter-activity where walking-the-talk is not an option but an inescapable reality, for better and for worse. Reminds me of the Platonic dialog in which a candidate for public office asks Socrates what he should do so the voters of Athens will think of him as brave, generous, eloquent, etc. and Socrates replies, "Be as you wish to appear."
    reply
  • Max Kalehoff

    1 year ago

    Len,
    Your repertoire of the classics underscores how much age-of-internet-enlightenment is nothing new. Thanks for your comment!
    Max
    reply
  • lenellis

    1 year ago

    One further note: Reengineering a company around customer-centricity ain't easy. See the recent "Forester Report: The Chief Customer/Experience Officer Playbook."
    reply
  • tiberiu

    8 months ago

    About simplicity, I went to meeting with a PR manager and he had some huge office chairs. Office chairs are nice, but they shouldn't be as big as a bed... I went there for business, but trust me when I tell you that sleep was on my mind after 5 minutes in a chair like that.
    reply

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