DISQUS

AttentionMax: The Biggest Opportunities For Brands To Leverage Interactive Marketing

  • lenellis · 1 year ago
    Your admirable overview, full of insights, set me to thinking about root-level explanations. Perhaps the simplest is that the Web is not a medium for representation but a space of inter-activity where walking-the-talk is not an option but an inescapable reality, for better and for worse. Reminds me of the Platonic dialog in which a candidate for public office asks Socrates what he should do so the voters of Athens will think of him as brave, generous, eloquent, etc. and Socrates replies, "Be as you wish to appear."
  • Max Kalehoff · 1 year ago
    Len,
    Your repertoire of the classics underscores how much age-of-internet-enlightenment is nothing new. Thanks for your comment!
    Max
  • lenellis · 1 year ago
    One further note: Reengineering a company around customer-centricity ain't easy. See the recent "Forester Report: The Chief Customer/Experience Officer Playbook."
  • tiberiu · 1 year ago
    About simplicity, I went to meeting with a PR manager and he had some huge office chairs. Office chairs are nice, but they shouldn't be as big as a bed... I went there for business, but trust me when I tell you that sleep was on my mind after 5 minutes in a chair like that.