AttentionMax - Latest Comments in The Endgame Of Media Buying And Selling

Re: The Endgame Of Media Buying And Selling

media buying — Mon, 30 Mar 2009 19:20:38 -0000

O how i wish money blew around like in that picture. Good tips and 411 though.
-jack

Re: The Endgame Of Media Buying And Selling

Jim — Sat, 28 Mar 2009 19:22:25 -0000

Great post -- and you're right that the interests of consumers have not been at the forefront, but there's the real danger of greater regulatory involvement unless the industry adopts and communicates some standards.

One private effort that is an example of consumer empowerment is privacychoice:
http://www.privacychoice.org

Re: The Endgame Of Media Buying And Selling

Darren Herman — Sat, 28 Mar 2009 14:00:10 -0000

Great piece Max. Saw it in MediaPost - and was nice to read what we were talking about. Lots of smart people trying to solve this market - the pie is big enough for many of us to participate.

Re: The Endgame Of Media Buying And Selling

Anna — Fri, 27 Mar 2009 15:17:55 -0000

really great post - great overview of the space

Re: The Endgame Of Media Buying And Selling

maxkalehoff — Fri, 27 Mar 2009 14:24:58 -0000

Thanks for your comment. On agencies...As I noted, the exchanges and networks are beating the media agencies at their own game: taking commissions on media bought and sold. At the same time, margins on media bought for their advertiser clients also is vanishing at a rapid pace. They need to get out of the media and technology game and focus on higher level advertising strategy and integration. Agencies' core competency are people and processes. They need to focus on the core competencies and get the people out of the areas that are being displaced by technology.

Re: The Endgame Of Media Buying And Selling

Joe Fredericks — Fri, 27 Mar 2009 13:27:55 -0000

Nice article Max. I agree about the endgame in places and will say that Google has a huge opportunity to dominate which stems from search retargeting which they have yet to enable. Exchanges are the endgame in display. You seem to recognize that which makes you definitely in the minority - media buying agencies need to get with the program or they will be run over.

Re: The Endgame Of Media Buying And Selling

maxkalehoff — Fri, 27 Mar 2009 13:01:46 -0000

Thanks. Go 'Cuse!

Re: The Endgame Of Media Buying And Selling

scotthoffman — Fri, 27 Mar 2009 12:18:11 -0000

Max, great perspective piece...and I think your conclusion is exactly right...to early to tell what the endgame is. But it sure is a wild ride. Go 'Cuse!

my blog is http://www.lotame.com/blog/