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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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There’s Nothing Wrong With Being A Prospect(ive Customer)

Started by maxkalehoff · 1 year ago

Seth Godin expresses dissatisfaction with marketing-centric terms, where a person is defined by the marketer, not the other way around. This includes the words “prospect” and “target”. He then asks: “Isn’t it interesting that there isn’t even a name for someone who doesn’t yet have a relationship with ... Continue reading »

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