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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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To Market To People, You Also Must Market To Algorithims

Started by maxkalehoff · 10 months ago

 


We market to people. Wrong. We market to people, as well as the emerging intermediates, called algorithms. And that’s the subject of my next MediaPost column. I feel there’s still much room for fleshing out the analysis here; I only scraped the surfac ... Continue reading »

2 comments

  • Rama

    2 years ago

    Great thought provoking post. I am sure it will take a while for me to understand the implications.

    To start off, here's some of the algos that made me buy stuff:
    - Amazon recommendation system
    - Pandora music recommendation
    - Gmail 'ads link'
    reply
  • Sherry

    2 years ago

    I would consider Amazon a major influence in my purchasing. I rarely leave that site without adding a book or toy for the kids to the wishlist.

    Also, the grocery store coupons can influence what I buy. I buy cold medicine and Tylenol and they give me a coupon for Kleenex. I run back and get some Kleenex.

    We consult Consumer Reports before we make any major purchases.

    I hadn't thought of it before, but the maps that rate trails at the parks by the degree of difficulty will influence which trail I hike.

    I also choose field trips for the kids based on my own algorithm where I rate the tone of the literature - family vs. adult oriented, the distance from home, and the cost.

    I'm sure there are quite a few more. I'll be thinking about this for awhile.
    reply

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