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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Video: Dr. Joe Plummer On Consumer Engagement

Started by maxkalehoff · 1 year ago

 
Regurgitating my video work over at Engagement By Engagement, my MediaPost Spin column this week is actually a video interview! I think this is a first for MediaPost. Most important, my interviewee, Joe Plummer, Chief Research Officer of the Advertising Research Foundation, offered some great insights. What do you think?  Comment on the Spin blog [...] ... Continue reading »

3 comments

  • Bravo Max! .. and Joe. Its about time someone just let Joe say what he thinks instead of trying to force him into a box. The fact is that our Engagement project at the arf was about exactly what Joe was talking about - trying to discover ways to measure deeply into the experience that content evokes. You have rightly documented the truth about this: We don't know the answer, but careful, scrupulous, attention to what media experiences mean to an individual will put all of us in a better place. t.
  • Thanks Ted. Can you believe I took this video over two years ago?
  • This is a TEST Comment
    Salman Khan
    Salman Khan
    http://www.google.com/

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