DISQUS

AttentionMax: Why Do Big Brands Still SPAM Customers With Pop-Under Ads?

  • kraw · 1 year ago
    You know, I've often wondered to myself (silently - anything else would elicit stares and laughter) why we haven't yet tried Netflix. Until this morning, I haven't really been able answer the question. After all, we're movie-lovers and enjoy escaping life's thrills as often as we can (mostly because we have difficulty shutting off our brains otherwise). However, your post this morning was nothing short of a personal epiphany: I realized why I haven't yet tried Netflix.

    It's the pop-ups (or in this case - pop-unders). Seriously.

    Somewhere in my subconscious domain, I think I've developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that's it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad.

    The real question is: Will the pop-ups prevent me from eventually trying Netflix in the future? I honestly don't know. With the proliferation (eventually, we can hope) of real-time, streaming movie content, I anticipate that I will certainly have a lot of choices. And should Netflix continue their pop-up strategies, I reckon that my choices will be narrowed by one.
  • maxkalehoff · 1 year ago
    Kraw,
    Thanks for your feedback. Great quote: "Somewhere in my subconscious domain, I think I’ve developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that’s it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad."
    Max
  • Amanda Mooney · 1 year ago
    I also hate ads hidden in hyperlinks of blog posts. It's so annoying when I'd like to check out a link I think the author has posted to direct me to more information on the issue he or she is discussing and I see that I'm linked to some e-commerce site.

    That frustration certainly doesn't encourage me to buy anything.

    So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers.

    Great post though Max:)
  • maxkalehoff · 1 year ago
    Amanda,
    Thanks for your comment. Regarding: "So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers."...I would argue the advertiser is engaging in a negative advertising (or affilliate) campaign! Not just low return, but negative return whereby the act is making customers HATE him!
    Max
  • Muz · 10 months ago
    Just simply tell me how to get rid of the hateful pop-up, please. Please.
  • Douglas Gorbett · 6 months ago
    I hate Netflix because they insist on ruining my online experience. Netflix, please get with the program. You know what I am talking about. Pop unders are evil and you will never get my business.
  • WhatWhat · 3 months ago
    I have Norton 360 st to block popus plus the popupblocker on the Google toolbar. Yet somehow Netflix still manages to get through with a popunder a couple times a month. It is the main reason I chose to go with Blockbuster.