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Resurrection Of The Handwritten Letter
It's the pop-ups (or in this case - pop-unders). Seriously.
Somewhere in my subconscious domain, I think I've developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that's it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad.
The real question is: Will the pop-ups prevent me from eventually trying Netflix in the future? I honestly don't know. With the proliferation (eventually, we can hope) of real-time, streaming movie content, I anticipate that I will certainly have a lot of choices. And should Netflix continue their pop-up strategies, I reckon that my choices will be narrowed by one.
Thanks for your feedback. Great quote: "Somewhere in my subconscious domain, I think I’ve developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that’s it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad."
Max
That frustration certainly doesn't encourage me to buy anything.
So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers.
Great post though Max:)
Thanks for your comment. Regarding: "So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers."...I would argue the advertiser is engaging in a negative advertising (or affilliate) campaign! Not just low return, but negative return whereby the act is making customers HATE him!
Max