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- The State Of Social Media Measurement (aka Brand Monitoring and Listening Platforms)
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- Good post, it helps to inspire people not to be afraid of providing constructive criticism if given permission, and how to react to that criticism. Maybe its because I'm a blogger but often...
- I cannot believe some of the most popular sites are not on there. Who did this assessment, it does not seem legitimate. Oh CNN I get it now
- I get troubled by the notion that there will be a ranking/scoring algorithm for Social Media akin to Page Rank or Nielsen - simply because that system will inevitably be mired in the mess that is...
- I completely agree. The ones with tough skin are able to be successful because of this.
- Bob, all of earth's creatures eventually die.
AttentionMax
Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships. They&#
... Continue reading »
1 year ago
It's the pop-ups (or in this case - pop-unders). Seriously.
Somewhere in my subconscious domain, I think I've developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that's it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad.
The real question is: Will the pop-ups prevent me from eventually trying Netflix in the future? I honestly don't know. With the proliferation (eventually, we can hope) of real-time, streaming movie content, I anticipate that I will certainly have a lot of choices. And should Netflix continue their pop-up strategies, I reckon that my choices will be narrowed by one.
1 year ago
Thanks for your feedback. Great quote: "Somewhere in my subconscious domain, I think I’ve developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that’s it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad."
Max
1 year ago
That frustration certainly doesn't encourage me to buy anything.
So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers.
Great post though Max:)
1 year ago
Thanks for your comment. Regarding: "So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers."...I would argue the advertiser is engaging in a negative advertising (or affilliate) campaign! Not just low return, but negative return whereby the act is making customers HATE him!
Max
4 months ago
2 weeks ago