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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Why Do Big Brands Still SPAM Customers With Pop-Under Ads?

Started by maxkalehoff · 10 months ago

When will they ever learn? Delivering your prospects — let alone existing customers — with pop-under browser ads equates to nothing more than annoying, offensive spam. Companies that spam usually are not interested in building long-term customer relationships. They&# ... Continue reading »

6 comments

  • You know, I've often wondered to myself (silently - anything else would elicit stares and laughter) why we haven't yet tried Netflix. Until this morning, I haven't really been able answer the question. After all, we're movie-lovers and enjoy escaping life's thrills as often as we can (mostly because we have difficulty shutting off our brains otherwise). However, your post this morning was nothing short of a personal epiphany: I realized why I haven't yet tried Netflix.

    It's the pop-ups (or in this case - pop-unders). Seriously.

    Somewhere in my subconscious domain, I think I've developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that's it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad.

    The real question is: Will the pop-ups prevent me from eventually trying Netflix in the future? I honestly don't know. With the proliferation (eventually, we can hope) of real-time, streaming movie content, I anticipate that I will certainly have a lot of choices. And should Netflix continue their pop-up strategies, I reckon that my choices will be narrowed by one.
  • Kraw,
    Thanks for your feedback. Great quote: "Somewhere in my subconscious domain, I think I’ve developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that’s it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad."
    Max
  • I also hate ads hidden in hyperlinks of blog posts. It's so annoying when I'd like to check out a link I think the author has posted to direct me to more information on the issue he or she is discussing and I see that I'm linked to some e-commerce site.

    That frustration certainly doesn't encourage me to buy anything.

    So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers.

    Great post though Max:)
  • Amanda,
    Thanks for your comment. Regarding: "So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers."...I would argue the advertiser is engaging in a negative advertising (or affilliate) campaign! Not just low return, but negative return whereby the act is making customers HATE him!
    Max
  • Just simply tell me how to get rid of the hateful pop-up, please. Please.
  • I hate Netflix because they insist on ruining my online experience. Netflix, please get with the program. You know what I am talking about. Pop unders are evil and you will never get my business.

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