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Max Kalehoff On Marketing, Media & The Edge…Plus Bonus Insights On Start-Up Culture & Raising Kids.
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Why Is The U.S. Behind In Online Advertising Spend? Is That Even The Right Question?

Started by maxkalehoff · 1 year ago

Reflecting on ZenithOptimedia’s latest ad-spend forecast, Jeff Jarvis asks why the U.S. is behind in its share of online ad spending versus major European countries:

Is it that the national media markets in those countries are more competitive and thus, perhaps, innovative? Is it something about the culture of American agencies or advertisers — and if [...] ... Continue reading »

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